I got a mail this morning. Sure enough I get many of the usual blah-blah daily, but that particular one got me thinking… At first it seemed an awesome use of Twitter/Facebook/Google + for social marketing. However, I soon realized that this potentially could be seen as a bribe. It is bending the opinion on the positive side of the reviewed products? Maybe. Although I would never write some untrue bullshit in exchange for few bottles, it could be seen as bribe. Here is a sample email I received /I’ve changed the wording a bit here and there/
I wanted to send you a quick note to invite you to an exclusive Live Tasting Tweetup/Hangup. The event is hosted by JustAnotherAwesomeWineCompany and will take place on XXX at X:00 p.m. PST.
As a participant, you will have the opportunity to receive 3 bottles of [Insert Some Wine Here], which we will mail to you before the event.
To keep things flowing during the event we recommend the following:
Tweet about the event four times during course of event
Tweet twice prior and twice following
Use the provided hashtag #JustAnotherAwesomeWineCompany in your Tweets/posts
If you’d like to participate, please confirm and provide an appropriate shipping address by the end of the month.
Don’t hesitate to let us know if you need any additional information / Let us know if you have any suggestions on how we can keep things going.
Thank you. All the best, xxx
And it got me wondering, is it ethical? Would it be seen as a bribe? Or am I being bribed or simply offered to taste something new and tell my friends and readers what do I think about it?
Note to Wineries: if you would like for me to tweet/like/run/work in exchange for your wine, please send bottles or barrels to my P.O. Box.
Minimum amount required: 1 large barrel or 12 pack of bottles (remember I love blind tasting new wines).
Note to sport shoes manufacturers: if you like me to blog/tweet or mention you in my blog, please send me your most comfortable walking shoes /in size 6/ at the above mentioned address. Minimum amount required 2 pairs. Minimum quality requirements: top 5 walking shoes found here or here at amazon.
Hey, just kidding! I won’t endorse your product if I don’t like it. Apart from that if you have any questions or other inquiries feel free to hit me via my the contact me page.
Let me know what you think in the comments section below. Would love to hear your opinion!